the Fight Club of Design
The Middlecott Sketchbattle, billed as "The Fight Club of Design," is an annual event that takes place in several major cities across the United States, including Detroit, Los Angeles, San Francisco, Chicago, Las Vegas, and New York City. Founded in Detroit in 2012 by Brook Banham, the event brings together automotive designers, enthusiasts, industry, and the public for an intense sketching competition and networking party.
During the Sketchbattle, participants are given a theme or design challenge and have a set amount of time to sketch out their ideas. The sketches are then evaluated by a panel of industry experts who judge the designs based on creativity, originality, and sketch quality.
The Sketchbattle has become known for its high-energy atmosphere and competitive spirit. It attracts designers from all over the world, including students, professionals, and past winners. The event provides a unique opportunity for designers to showcase their skills and network with others in the industry.
Overall, the Middlecott Sketchbattle is a thrilling event that celebrates the art of automotive design and pushes designers to push the boundaries of their creativity. Its roots in Detroit, a city with a rich history in the automotive industry, make it an even more memorable event for designers and enthusiasts alike.

Sketchbattle showcases design and the art of hand sketching through a timed competition. Sketching is competitive,like sports, the best sketch wins the best job, recognition etc.. Therefor, Sketchbatle celebrates the designers as athletes.
Structure Overview 
Sketchbattle is a sketching contest with two winners: the Sketchbattle Champion, chosen by esteemed industry judges, and the People's Choice, chosen by the audience.
The contest consists of 2 - 3 rounds with each round timed at 30 minutes each. Resulting sketches from each round are pinned on presentation boards for judging.
The designer with the most points is crowneed the Sketchbattle Champion. 
The designer with the most amount of public votes is the Peoples Choice winner.

You must start with a "blank sheet" and are not allowed to use pre-made elements such as underlays, CAD components, backgrounds, wheels, etc.
Sketches must be drawn by hand on paper using only analog mediums.
Both round's sketches must be presented in landscape format and on tabloid-size 11x17" paper.​​​​​​​
Past Event Posters
Photos: Trista Dymond

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